Vodafone Digital Modelling Engagement | 2013-2014

 

THE ENGAGEMENT 

We conducted a series of continuous experiments to test causal relationships between marketing investments and outcomes based on inputs such as channel, spend, revenue, time and location. The entire media plan - digital online and non-digital, offline channels – was included in the analysis. 

SCOPE The engagement was split into two parts. 

Part 1; A fully manual turn through entire process, including; getting all marketing data for last two years, creating MOCA models and analysis presentations to Vodafone and it's agencies.

Part 2; Iterative development of automated data feeds and ROI application while continuing to deliver regular analysis updates. 

 

ENGAGEMENT MANAGER - Dedicated person to deliver complex platform implementations on time with agreed functionality. 

  • Provides single point of contact (SPOC) into DataXu for Vodafone

  • Drives project implementation timeframes, process and resource allocation in collaboration with Vodafone

  • Will be the primary source for status, process, issues and risks information for Vodafone and DataXu

  • Responsible for providing Vodafone and DataXu timely and correct status information and raising risk and concerns as early

  • Perpetuates program and project management best practices.

Managed initial pilot program for Vodafone to create mixed media modeling tool. This became a huge success for both Vodafone and DataXu. 

Quote from Sponsor "It's a solid game changer, developed by hard work from many individuals and unerring support of a great business sponsor"

See Client Sponsor discusses in detail at: http://www.beet.tv/2016/05/16skyvodastill.html

DataXu, Engagement Manager, Project ManagerTerence Lonsdalevodafone| VODAFONE, | DSP, | Programmatic, | Visio, | Multi Chanel Mixed Media, | AGILE, | SCRUM, | MS Project, | Digital Marketing, | Analytics