Vodafone Digital Modelling Engagement | 2013-2014

We conducted a series of continuous experiments to test causal relationships between marketing investments and outcomes based on inputs such as channel, spend, revenue, time and location.

DataXu, Engagement Manager, Project ManagerTerence LonsdaleDecember 1, 2013vodafone| VODAFONE, | DSP, | Programmatic, | Visio, | Multi Chanel Mixed Media, | AGILE, | SCRUM, | MS Project, | Digital Marketing, | Analytics